WELCOME TO THE
FOOTWEAR
CREATIVE
BRAND AND DESIGN SERVICES
BY MARK GODFREY
Two decades of design, product creation, innovation, and development expertise.
Footwear Design
A crop of newly designed products for multinational brands including New Balance and Lacoste.
Ai Assisted Concepts
With the new generation of AI programs, I’m able to take both existing and new designs into progressive and visually innovative new spaces before developing these conceptual ideas into manufacturable products.
Product Creation
Product creation is the process of taking a designers 2D sketch or concept and developing it into a fully realized commercialized product.
This includes timeline management, costing engineering, material selection/sourcing, risk mitigation and requires working directly with the T1 and T2 suppliers on site. This multi-faceted approach to product ownership drives product forward on a ‘quick-to-market’ timeline and delivers maximum value to the consumer.
Theme, Color, and Materials
Bringing new interpretations to franchise models through colour, materials, and thematic storytelling.
Footwear Innovation
Conceptualizing, seeking, and building innovation that can lead to full brand adoption.
Graphics, logos, & apparel
Newly created logos and graphic applications created for footwear, clothing, and packaging
Growth projects
The world is a fast-evolving marketplace both for products and skillsets. For this reason, I like to push myself to learn about new technologies and industries shaping the way we live, shop, style, and communicate.
I take it upon myself to learn about new tools such as website and online stores building via WordPress (this site), photography, creating and minting NFTs (HesherNFT / Opensea), testing 3D design tools in VR with Gravity Sketch, video editing with Adobe Premiere, creating interactive videos, learning about digital showrooms and the opportunities within the Metaverse.
BRAND EXPERIENCE
NEW BALANCE (UK HQ + FACTORY)
ADIDAS
LACOSTE
CONVERSE
LANX
GOLA SPORT
STANDARD PRACTICE
ARMANI
GOLA
FRANK WRIGHT
JD SPORT
LONSDALE BOXING
FOOTASYLUM