WELCOME TO THE

FOOTWEAR

CREATIVE

BRAND AND DESIGN SERVICES

BY MARK GODFREY

Two decades of design, product creation, innovation, and development expertise.

Footwear Design

A crop of newly designed products for multinational brands including New Balance and Lacoste.



Ai Assisted Concepts

With the new generation of AI programs, I’m able to take both existing and new designs into progressive and visually innovative new spaces before developing these conceptual ideas into manufacturable products.


Product Creation

Product creation is the process of taking a designers 2D sketch or concept and developing it into a fully realized commercialized product.

This includes timeline management, costing engineering, material selection/sourcing, risk mitigation and requires working directly with the T1 and T2 suppliers on site. This multi-faceted approach to product ownership drives product forward on a ‘quick-to-market’ timeline and delivers maximum value to the consumer.



Theme, Color, and Materials

Bringing new interpretations to franchise models through colour, materials, and thematic storytelling.



Footwear Innovation

Conceptualizing, seeking, and building innovation that can lead to full brand adoption.



Graphics, logos, & apparel

Newly created logos and graphic applications created for footwear, clothing, and packaging



Growth projects

The world is a fast-evolving marketplace both for products and skillsets. For this reason, I like to push myself to learn about new technologies and industries shaping the way we live, shop, style, and communicate.

I take it upon myself to learn about new tools such as website and online stores building via WordPress (this site), photography, creating and minting NFTs (HesherNFT / Opensea), testing 3D design tools in VR with Gravity Sketch, video editing with Adobe Premiere, creating interactive videos, learning about digital showrooms and the opportunities within the Metaverse.


BRAND EXPERIENCE

NEW BALANCE (UK HQ + FACTORY)

ADIDAS

LACOSTE

CONVERSE

LANX

GOLA SPORT

STANDARD PRACTICE

ARMANI

GOLA

FRANK WRIGHT

JD SPORT

LONSDALE BOXING

FOOTASYLUM